RTÉ WWI 100 Years

How do you commemorate a World War and make a national broadcaster a player in the cultural space?

2014   ·   Brand & Experience Design

THE CHALLENGE

Ireland’s reflection on WWI and it’s impact on our lives today.

The original ask was for a “World War One micro-site that listed out some of our content…”, what we delivered aimed to put RTÉ is at the centre of Ireland’s reflection on WWI and it’s impact on our lives today.

A visual identity for all output of RTÉ’s coverage (TV, radio, web, social media, advertising and events) was developed. A mobile first website that allows users to interact with existing RTÉ Archives content in a narrative-based experience, while also promoting other related and relevant RTÉ WW1 programming and events.

THE SOLUTION

Moving beyond screens to win hearts and minds.

The website was the keystone for the project, offering a structured narrative with original content, while also giving programme and event information.

Large format posters around the city helped spread the word and gave RTÉ a different type of presence that fit better with the cultural nature of the event.

Responsibilities

Creative Direction, Stake-holder engagement, Brand development, Prototyping & Site Architecture, Naming & Content Design, Front-End Development, Content Design & Copywriting.

RTÉ WWI 100 Years website rte.ie/worldwar1
Additional design by Shane Delahunty

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